As a marketer, analyzing and tracking data is vital. Once you understand how consumers use your site, it will be easy to improve future online marketing campaigns. Therefore, the importance of the Google Analytics report tool cannot be emphasized more. The tool is highly important in that it helps in collecting visitor data from your website. The data is later used to generate reports that give you insight into how your site is being used. Google analytics not only helps in tracking visitors and number of pages viewed, but it also helps you see the content that gets most views, ads that drive most visitors to your site, and time on site per visit.
What important actionable metrics should every professional marketer have on the Google Analytics Report Tool dashboard?
Google Analytics report tool metrics to watch out for
1. Conversion Rates
These are arguably the most crucial metrics any inbound marketer can measure. This is because they measure the number of prospects that have taken a desired action on your site. Although conversions should align with your overall online marketing goals, they can vary. The conversion rate will determine the number of leads you can generate.
These metrics help you determine the landing pages and content to use on other marketing channels. Wondering how to improve conversion rates? Well, first observe your landing page dashboard.
Notice the pages that have the highest conversions and most views. You can track this from the conversion reports section in the Google analytics report tool. What attributes made the pages successful? Once you identify, replicate it for lead conversion success in the future.
Tracking your social media performance will help you understand its ROI. When tracking, always measure engagement over reach. This is because your reach is what determines the size of your audience. While it is important to have a great audience, it is equally critical that they are actively engaging with your content and brand.
When your content is being shared on different sites and talked about by the right audience, the engagement figures can significantly expand. With the aid of a content analysis tool, you can measure the number of shares. Usually, the goal many companies have is to increase their social network. Why so? So that once blog posts are published, content can reach a large number of viewers that might read and share.
This is when users visit one page and leave your site before heading to another. However, the reason behind a bounce is often misinterpreted by marketers. Although it may suggest the user failed to get their product of interest, it could give a hint of a poorly optimized landing page.
However good your content, if there is no call to action you will keep experiencing bounce rates. The calls to action must be clarified by a good web designer and copywriter to reduce the bounce rate.
The source report is highly vital as it helps you understand who is visiting your site and how they got there. That way, you identify the marketing campaigns that have the highest ROI. With this report, you get data from eight different channels. You understand better where your traffic is coming from.
It could be from referrals, organic search, social media, paid search, email marketing, offline sources, or other campaigns. What the report does is that it goes further to show the number of leads, visits, and customers. With the report, you can visit organic search to see the keywords that drove traffic to your site. In the social media, you can see the channels that have the best performance. Analyze this report weekly.
Blog Post views
The smartest way to get feedback on your blog is by tracking the number of views per blog post. If you can pick a topic that your audiences like, you will be more likely to get a higher view count. With reports, you get the number of views for every post and the total view count.
Sort the columns in the tool by the number of views, and then pick a time frame. You will get data on how recent posts performed against each other. Alternatively, export page performance and run an average of all posts in excel. To improve your blog views, you will first measure the views to determine the blog content that is performing the best. That should help you decide the type of content to incorporate for your next posts.
Using the Google Analytics report tool will offer you powerful insight into your marketing efforts and optimization. But; with it all you have an access to plethora of tools, some complex, others simple to master. In the end, with the five basics, you will be off a great start.