As a marketer, analyzing and tracking data is vital. Once you understand how consumers use your site, it will be easy to improve future online marketing campaigns. Therefore, the importance of the Google Analytics report tool cannot be emphasized more. The tool is highly important in that it helps in collecting visitor data from your website. The data is later used to generate reports that give you insight into how your site is being used. Google analytics not only helps in tracking visitors and number of pages viewed, but it also helps you see the content that gets most views, ads that drive most visitors to your site, and time on site per visit.
What important actionable metrics should every professional marketer have on the Google Analytics Report Tool dashboard?